LAUTECH

Exploring corporate strategy :

Johnson, Gerry.

Exploring corporate strategy : text & cases / by Gerry Johnson, Kevan Scholes. - 6th ed. - Harlow, England ; New York : Financial Times Prentice Hall, 2002. - xxxvii, 1082 p. : ill. (some col.) ;

0273651129 (text & cases)


Business planning.
Strategic planning.
Business planning--Case studies.
Strategic planning--Case studies.

HD30.28 / .J648 2002b