Advertising and promotion :
Belch, George E.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 10th ed. - New York : McGraw-Hill Education, c2015. - xxxvi, 842 p. : ill. (chiefly col.) ;
9789814575119 (alk. paper)
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / .B387 2012
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 10th ed. - New York : McGraw-Hill Education, c2015. - xxxvi, 842 p. : ill. (chiefly col.) ;
9789814575119 (alk. paper)
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / .B387 2012