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Consumer behavior /

Kardes, Frank R.

Consumer behavior / Science and Practice Frank R. Kardes, Maria L. Cronley, Thomas W. Cline. - International edtn - Mason, OH : South-Western, Cengage Learning, c2011. - xx, 459 p. : ill. ;

ISBN: 9780538746861 0538746866

Subjects--Topical Terms:
Consumer behavior.--Science and Practice

LC Class. No.: HF5415.3 / .K297 2011

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