Discover your CEO brand :
Bates, Suzanne.
Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader / Suzanne Bates. - New York : McGraw-Hill, c2012. - xx, 230 p. ;
Includes index.
9780071762861 (alk. paper) 0071762868 (alk. paper)
Chief executive officers.
Branding (Marketing)
Corporate image.
Leadership.
HD38.2 / .B38 2012
Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader / Suzanne Bates. - New York : McGraw-Hill, c2012. - xx, 230 p. ;
Includes index.
9780071762861 (alk. paper) 0071762868 (alk. paper)
Chief executive officers.
Branding (Marketing)
Corporate image.
Leadership.
HD38.2 / .B38 2012