Principles of services marketing /
Palmer, Adrian.
Principles of services marketing / Adrian Palmer. - 5th ed. - London ; New York : McGraw-Hill, c2008. - xviii,606p . : ill. ;
9780077116279 0077116275
Marketing--Management.
Service industries--Marketing.
HF5415.13 / .P3242 1994
Principles of services marketing / Adrian Palmer. - 5th ed. - London ; New York : McGraw-Hill, c2008. - xviii,606p . : ill. ;
9780077116279 0077116275
Marketing--Management.
Service industries--Marketing.
HF5415.13 / .P3242 1994