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Commonsense direct marketing /

Bird, Drayton.

Commonsense direct marketing / Drayton Bird. - 4th.- ed.- - London: KOGAN PAGE c2000. - 386 p. : ill. ;

Includes index.

ISBN: 0749431210

Subjects--Topical Terms:
Direct marketing.

LC Class. No.: HF5415.126 / .B57 1994

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