Hammond James
Branding Your Business : Promoting your business, attracting customers and standing out in the market place / - London Kogan Page Limited 2008 - xii, 255 p.; ill.;
include index
9780749450731
Branding (Marketing)--Management
Consumer behavior
Brand name product--Psycological aspects
Senses and sensation
Communication in marketing
Branding Your Business : Promoting your business, attracting customers and standing out in the market place / - London Kogan Page Limited 2008 - xii, 255 p.; ill.;
include index
9780749450731
Branding (Marketing)--Management
Consumer behavior
Brand name product--Psycological aspects
Senses and sensation
Communication in marketing