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The Psychology of Financial Consumer Behavior /

Maison, Dominika,

The Psychology of Financial Consumer Behavior / Dominika Maison. - 1st ed. 2019. - Poland Springer 2019 - 1 online resource (XIII, 236 pages 45 illustrations)

it includes index

ISBN: 9783030105709

Subjects--Topical Terms:
Economics--Psychological aspects.
Motivation research (Marketing).
Behavioral Finance.
Consumer Behavior.
Economic Psychology.

LC Class. No.: HB74.P8 / .M35 2019

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