Principles and practice of marketing / (Record no. 30128)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00603pam a2200193 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 941006s1995 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0077140007 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0077140001 |
| 100 1# - MAIN ENTRY--AUTHOR | |
| Author | Jobber, David, |
| 245 10 - TITLE STATEMENT | |
| Title | Principles and practice of marketing / |
| Statement of responsibility, etc | David Jobber and Fiona Ellis-Chadwick. |
| Remainder of title | The ultimate learning resource. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York ; |
| Name of publisher | McGraw-Hill, |
| Date of publication | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | xxxv, 885 p. : |
| Other physical details | ill.(col.) ; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Marketing |
| 700 ## - ADDITIONAL AUTHOR | |
| Additional Author | Ellis-Chadwick, Fiona. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .J5 1995 |
| Source of classification or shelving scheme | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Mode of acquisition | Full call number | Accen. No. | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | OLUSEGUN OKE LIBRARY LAUTECH | OLUSEGUN OKE LIBRARY LAUTECH | 2015-04-14 | Gift | HF 5415 .J5 2013 | 0035756 | 6 | Books | |||
| Non-fiction | OLUSEGUN OKE LIBRARY LAUTECH | OLUSEGUN OKE LIBRARY LAUTECH | 2015-04-14 | Gift | HF 5415 .J5 2013 | 0035757 | 6 | Books | |||
| Non-fiction | OLUSEGUN OKE LIBRARY LAUTECH | OLUSEGUN OKE LIBRARY LAUTECH | 2017-04-24 | Gift | HF 5415 .J5 2013 | 0038666 | 6 | Books | |||
| Non-fiction | OLUSEGUN OKE LIBRARY LAUTECH | OLUSEGUN OKE LIBRARY LAUTECH | 2017-04-24 | Gift | HF 5415 .J5 2013 | 0038667 | 6 | Books | |||
| Non-fiction | OLUSEGUN OKE LIBRARY LAUTECH | OLUSEGUN OKE LIBRARY LAUTECH | 2017-04-24 | Gift | HF 5415 .J5 2013 | 0038668 | 6 | Books | |||
| Non-fiction | OLUSEGUN OKE LIBRARY LAUTECH | OLUSEGUN OKE LIBRARY LAUTECH | 2017-04-24 | Gift | HF 5415 .J5 2013 | 0038669 | 6 | Books |