Principles of marketing / (Record no. 30764)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00641cam a2200193 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120913s2014 njua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 013123501X |
| 100 1# - MAIN ENTRY--AUTHOR | |
| Author | McGee, Alan J . |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc | Alan J. McGee, Joseph Amodeo, Peter Stone and Patricia M. Bernson. |
| Remainder of title | Study Guide |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th Canadian ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Toronto. : |
| Name of publisher | Pearson Prentice Hall, |
| Date of publication | c2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | (vi), 388 p. : |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Marketing. |
| Form subdivision | Study and teaching |
| 700 1# - ADDITIONAL AUTHOR | |
| Additional Author | Amodeo, Joseph |
| 700 1# - ADDITIONAL AUTHOR | |
| Additional Author | Stone, Peter |
| 700 1# - ADDITIONAL AUTHOR | |
| Additional Author | Bernson, Patricia M. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .K636 2014 |
| Source of classification or shelving scheme | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Mode of acquisition | Full call number | Accen. No. | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | OLUSEGUN OKE LIBRARY LAUTECH | OLUSEGUN OKE LIBRARY LAUTECH | 09/11/2015 | Gift | HF 5415 .M17 2005 | 0029829 | 1 | Books |