| 000 -LEADER |
| fixed length control field |
00495cam a22001694a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
061205s2008 mauab b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| ISBN |
9780071109055 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| ISBN |
0071109056 |
| 100 1# - MAIN ENTRY--AUTHOR |
| Author |
Grewal, Dhruv. |
| 245 10 - TITLE STATEMENT |
| Title |
Marketing / |
| Statement of responsibility, etc |
Dhruv Grewal, Michael Levy. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
| Place of publication |
Boston : |
| Name of publisher |
McGraw-Hill Irwin, |
| Date of publication |
c2008. |
| 300 ## - PHYSICAL DESCRIPTION |
| Pagination |
1 v. (various pagings), col. maps : |
| Other physical details |
ill. ; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term |
Marketing. |
| 700 1# - ADDITIONAL AUTHOR |
| Additional Author |
Levy, Michael, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Item type |
Books |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
| Classification number |
HF5415 |
| Item number |
.G675 2008 |