Olusegun Oke Library, Ladoke Akintola University of Technology

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LAUTECH

Basic marketing research : (Record no. 31344)

000 -LEADER
fixed length control field 00614cam a2200181 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070921s2008 njuab b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780136006053
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0136006051
100 1# - MAIN ENTRY--AUTHOR
Author Burns, Alvin C.
245 10 - TITLE STATEMENT
Title Basic marketing research :
Remainder of title using Microsoft Excel data analysis /
Statement of responsibility, etc Alvin C. Burns, Ronald F. Bush.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Upper Saddle River, N.J. :
Name of publisher Pearson Prentice Hall,
Date of publication c2008.
300 ## - PHYSICAL DESCRIPTION
Pagination xxix, 4-510 p. :
Other physical details col. ill., col. maps ;
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term Marketing research.
700 1# - ADDITIONAL AUTHOR
Additional Author Bush, Ronald F.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Books
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .B7787 2008
Holdings
Source of classification or shelving scheme Not for loan Collection code Permanent location Current location Shelving location Date acquired Mode of acquisition Full call number Accen. No. Copy number Koha item type
    Non-fiction OLUSEGUN OKE LIBRARY LAUTECH OLUSEGUN OKE LIBRARY LAUTECH   2016-02-19 Gift HF 5415.2 .B7787 2008 0029919 1 Books