Olusegun Oke Library, Ladoke Akintola University of Technology

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Strategic marketing problems : (Record no. 31417)

000 -LEADER
fixed length control field 00646cam a22001814a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070425s2007 njua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0131871528 (hbk.)
100 1# - MAIN ENTRY--AUTHOR
Author Kerin, Roger A.
245 10 - TITLE STATEMENT
Title Strategic marketing problems :
Remainder of title cases and comments /
Statement of responsibility, etc Roger A. Kerin, Robert A. Peterson.
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Upper Saddle River, NJ :
Name of publisher Pearson/Prentice Hall,
Date of publication c2007.
300 ## - PHYSICAL DESCRIPTION
Pagination x, 722 p. :
Other physical details ill. ;
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term Marketing
General subdivision Decision making
Form subdivision Case studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term Marketing
General subdivision Management
Form subdivision Case studies.
700 1# - ADDITIONAL AUTHOR
Additional Author Peterson, Robert A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Books
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.135
Item number .K47 2007
Holdings
Source of classification or shelving scheme Not for loan Collection code Permanent location Current location Shelving location Date acquired Mode of acquisition Full call number Accen. No. Copy number Koha item type
    Non-fiction OLUSEGUN OKE LIBRARY LAUTECH OLUSEGUN OKE LIBRARY LAUTECH   2016-02-29 Purchased HF 5415.135 .K47 2007 0029890 1 Books