The marketing plan handbook / (Record no. 31744)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00619cam a2200181 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070122s2008 njua bf 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0132237555 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780132237550 (pbk.) |
| 100 1# - MAIN ENTRY--AUTHOR | |
| Author | Wood, Marian Burk. |
| 245 14 - TITLE STATEMENT | |
| Title | The marketing plan handbook / |
| Statement of responsibility, etc | Marian Burk Wood. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Upper Saddle River, N.J. : |
| Name of publisher | Pearson Prentice Hall, |
| Date of publication | c2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | xv, 190 p. : |
| Other physical details | ill. ; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Marketing |
| General subdivision | Management |
| Form subdivision | Handbooks, manuals, etc. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| URL | http://www.loc.gov/catdir/toc/ecip078/2007002233.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .W66 2008 |
| Source of classification or shelving scheme | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Mode of acquisition | Full call number | Accen. No. | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | OLUSEGUN OKE LIBRARY LAUTECH | OLUSEGUN OKE LIBRARY LAUTECH | 15/03/2016 | Gift | HF 5415.13 .W66 2008 | 0029847 | 1 | Books |