Retail marketing / (Record no. 33031)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00487cam a2200169 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 900712s1990 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0077092503 : |
| 100 1# - MAIN ENTRY--AUTHOR | |
| Author | McGoldrick, Peter J. |
| 245 10 - TITLE STATEMENT | |
| Title | Retail marketing / |
| Statement of responsibility, etc | Peter J. McGoldrick. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London ; |
| -- | New York : |
| Name of publisher | McGraw-Hill, |
| Date of publication | c2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | x, 658 p. : |
| Other physical details | ill. ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Retail trade. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Marketing research. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5429 |
| Item number | .M355 1990 |
| Source of classification or shelving scheme | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Mode of acquisition | Full call number | Accen. No. | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | OLUSEGUN OKE LIBRARY LAUTECH | OLUSEGUN OKE LIBRARY LAUTECH | 15/10/2018 | Gift | HF 5429 .M355 2002 | 0036969 | 1 | Books |