Profitable marketing communications : (Record no. 33458)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00649cam a2200205 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 061130s2007 enk b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 074944942X |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780749449421 |
| 100 1# - MAIN ENTRY--AUTHOR | |
| Author | Young, Antony, |
| 245 10 - TITLE STATEMENT | |
| Title | Profitable marketing communications : |
| Remainder of title | a guide to marketing return on investment / |
| Statement of responsibility, etc | Antony Young & Lucy Aitken. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London ; |
| -- | Philadelphia : |
| Name of publisher | Kogan Page Ltd, |
| Date of publication | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | xii, 212 p. ; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Marketing |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Capital investments |
| General subdivision | Evaluation. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Rate of return. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Profit. |
| 700 1# - ADDITIONAL AUTHOR | |
| Additional Author | Aitken, Lucy. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .Y69 2007 |
| Source of classification or shelving scheme | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Mode of acquisition | Full call number | Accen. No. | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | OLUSEGUN OKE LIBRARY LAUTECH | OLUSEGUN OKE LIBRARY LAUTECH | 2019-07-01 | Gift | HF 5415.13 .Y69 2007 | 0041014 | 8 | Books | |||
| Non-fiction | OLUSEGUN OKE LIBRARY LAUTECH | OLUSEGUN OKE LIBRARY LAUTECH | 2019-07-01 | Gift | HF 5415.13 .Y69 2007 | 0041015 | 8 | Books | |||
| Non-fiction | OLUSEGUN OKE LIBRARY LAUTECH | OLUSEGUN OKE LIBRARY LAUTECH | 2019-07-01 | Gift | HF 5415.13 .Y69 2007 | 0041016 | 8 | Books | |||
| Non-fiction | OLUSEGUN OKE LIBRARY LAUTECH | OLUSEGUN OKE LIBRARY LAUTECH | 2019-07-01 | Gift | HF 5415.13 .Y69 2007 | 0041017 | 8 | Books | |||
| Non-fiction | OLUSEGUN OKE LIBRARY LAUTECH | OLUSEGUN OKE LIBRARY LAUTECH | 2019-08-06 | Gift | HF5415.13 .Y69 2007 | 0041371 | 8 | Books | |||
| Non-fiction | OLUSEGUN OKE LIBRARY LAUTECH | OLUSEGUN OKE LIBRARY LAUTECH | 2019-08-06 | Gift | HF5415.13 .Y69 2007 | 0041372 | 8 | Books | |||
| Non-fiction | OLUSEGUN OKE LIBRARY LAUTECH | OLUSEGUN OKE LIBRARY LAUTECH | 2019-08-06 | Gift | HF5415.13 .Y69 2007 | 0041373 | 8 | Books | |||
| Non-fiction | OLUSEGUN OKE LIBRARY LAUTECH | OLUSEGUN OKE LIBRARY LAUTECH | 2019-08-06 | Gift | HF5415.13 .Y69 2007 | 0041374 | 8 | Books |