| 000 -LEADER |
|---|
| fixed length control field |
00951cam a2200253 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080807s2009 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9780749453893 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0749453893 |
| 100 1# - MAIN ENTRY--AUTHOR |
|---|
| Author |
RYAN, Damian. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Understanding digital marketing : |
| Remainder of title |
marketing strategies for engaging the digital generation / |
| Statement of responsibility, etc |
by Damian Ryan & Calvin Jones. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
London ; |
| -- |
Philadelphia : |
| Name of publisher |
Kogan Page, |
| Date of publication |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Pagination |
xii, 276 p. : |
| Other physical details |
ill. ; |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes;indexes |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term |
Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term |
Social media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term |
Strategic planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term |
Marketing |
| General subdivision |
Management. |
| 700 1# - ADDITIONAL AUTHOR |
|---|
| Additional Author |
Jones, Calvin. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| URL |
http://www.loc.gov/catdir/enhancements/fy0906/2008034688-t.html |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| URL |
http://www.loc.gov/catdir/enhancements/fy0906/2008034688-b.html |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| URL |
http://www.loc.gov/catdir/enhancements/fy0906/2008034688-d.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Item type |
Books |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 |
| Item number |
.R93 2009 |
