Modern marketing (Record no. 33640)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00506nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190719b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0131206834 |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author | Chakrapani, Chuck. |
| 245 ## - TITLE STATEMENT | |
| Title | Modern marketing |
| Remainder of title | Step by step/ |
| Statement of responsibility, etc | Chuck Chakrapani and Ken Deal. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Toronto: |
| Name of publisher | Pearson Prentice Hall, |
| Date of publication | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | v, 472 p. : |
| Other physical details | ill, : |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Marketing research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Marketing research |
| Form subdivision | Textbook |
| 700 ## - ADDITIONAL AUTHOR | |
| Additional Author | Deal, Ken |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Source of classification or shelving scheme | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Mode of acquisition | Full call number | Accen. No. | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | OLUSEGUN OKE LIBRARY LAUTECH | OLUSEGUN OKE LIBRARY LAUTECH | 19/07/2019 | Gift | HF 5415.2 .C43 2004 | 0029765 | 1 | Books |