Managing Marketing/ (Record no. 33965)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00496nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190927b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780750668989 |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author | PALMER,Roger |
| 245 ## - TITLE STATEMENT | |
| Title | Managing Marketing/ |
| Statement of responsibility, etc | by Roger palmer.........(et.al) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York: |
| Name of publisher | Elsevier, |
| Date of publication | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | xi,380p.: |
| Other physical details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | includes bibliographical references and indexes |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Marketing |
| Form subdivision | Management |
| 700 ## - ADDITIONAL AUTHOR | |
| Additional Author | Cockton Juanita |
| 700 ## - ADDITIONAL AUTHOR | |
| Additional Author | Cooper Graham |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
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