Applications in Basic Marketing / (Record no. 34160)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00430nam a22001337a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200204b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256204764 |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author | Perreault, D. William Jr. |
| 245 ## - TITLE STATEMENT | |
| Title | Applications in Basic Marketing / |
| Remainder of title | Clippings from the popular Business Press 1996-1997 Edition |
| Statement of responsibility, etc | Mccarthy Jerome E. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Chicago |
| Name of publisher | Irwin |
| Date of publication | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | vii, 226 p.: |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Marketing-Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Source of classification or shelving scheme | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Mode of acquisition | Full call number | Accen. No. | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | OLUSEGUN OKE LIBRARY LAUTECH | OLUSEGUN OKE LIBRARY LAUTECH | 04/02/2020 | Gift | HF 5415.13 .P63 1997 | 0033229 | 1 | Books |