Advertising planning and implementation/ (Record no. 36209)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00468nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230112b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789395161171 |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author | SHARMA, Sangeeta |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising planning and implementation/ |
| Statement of responsibility, etc | by Sangeeta Sharma and Raghuvir Singh |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd.-ed.- |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Delhi |
| Name of publisher | PHI Learning Private Limited |
| Date of publication | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | xvi,440p. |
| Other physical details | ills |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Advertising |
| 700 ## - ADDITIONAL AUTHOR | |
| Additional Author | SINGH, Raghuvir |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Source of classification or shelving scheme | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Mode of acquisition | Full call number | Accen. No. | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | OLUSEGUN OKE LIBRARY LAUTECH | OLUSEGUN OKE LIBRARY LAUTECH | Management Sciences Faculty Library | 12/01/2023 | Gift | HF 5823 .S52 2021 | 0046528 | 2 | Books | |
| Library of Congress Classification | Non-fiction | OLUSEGUN OKE LIBRARY LAUTECH | OLUSEGUN OKE LIBRARY LAUTECH | Management Sciences Faculty Library | 12/01/2023 | Gift | HF 5823 .S52 2021 | 0046529 | 2 | Books |