| 000 -LEADER |
| fixed length control field |
00456nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
231113b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| ISBN |
9789351117179 |
| 100 ## - MAIN ENTRY--AUTHOR |
| Author |
Sharma, Ajay Kumar. |
| 245 ## - TITLE STATEMENT |
| Title |
Business Essential Marketing And Promotion / |
| Statement of responsibility, etc |
Ajay Kumar Sharma |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
| Place of publication |
New Delhi. |
| Name of publisher |
Random publications. |
| Date of publication |
c2015 |
| 300 ## - PHYSICAL DESCRIPTION |
| Pagination |
xii.: 280pg. |
| 500 ## - GENERAL NOTE |
| General note |
include index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term |
Marketing |
| Form subdivision |
management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term |
promotions. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Item type |
Books |