Introducing marketing / (Record no. 38175)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00407cam a22001454a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 010801s2002 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780471395317 |
| 100 1# - MAIN ENTRY--AUTHOR | |
| Author | Burnett, John, |
| 245 10 - TITLE STATEMENT | |
| Title | Introducing marketing / |
| Statement of responsibility, etc | John Burnett. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Name of publisher | Wiley, |
| Date of publication | 2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | viii, 283 p. : |
| Other physical details | ill. ; |
| Accompanying material | include index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .B7727 2002 |
| Source of classification or shelving scheme | Not for loan | Home library | Current library | Shelving location | Date acquired | Mode of acquisition | Full call number | Accen. No. | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | OLUSEGUN OKE LIBRARY LAUTECH | OLUSEGUN OKE LIBRARY LAUTECH | 24/04/2024 | Gift | HF 5415 .B7727 2020 | 00048815 | 1 | Books |