Marketing: (Record no. 41551)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00597nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260604b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9787867295 |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author | Anukam, Isaac Amaobi. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing: |
| Remainder of title | Concept and Application/ |
| Statement of responsibility, etc | Isaac, Amaobi Anukam. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Jos |
| Name of publisher | Jos University Press Ltd. |
| Date of publication | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | xv,341p. |
| 500 ## - GENERAL NOTE | |
| General note | Its includes bibliography references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Marketing management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Consumer behaviour |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Business enterprises |
| Form subdivision | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1 |
| Item number | .A58 2022 |
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