| 000 -LEADER |
|---|
| fixed length control field |
00633mam a2200169 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
010723s2001 enka |b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0749435933(pbk.) : |
| 100 1# - MAIN ENTRY--AUTHOR |
|---|
| Author |
KAPFERER, Jean-Noël. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
(Re)inventing the brand : |
| Remainder of title |
can top brands survive the new market realities? / |
| Statement of responsibility, etc |
Jean-Noël Kapferer. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
London : |
| Name of publisher |
Kogan Page, |
| Date of publication |
2001. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Pagination |
vi, 234 p. : |
| Other physical details |
ill. ; |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Translated from the French by Anglia Translations. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Originally published in French by Éditions d'Organisation in 2000. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term |
Product management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term |
Brand name products. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Item type |
Books |
