Mastering data mining : the art and science of customer relationship management / Michael J. A. Berry, Gordon Linoff.
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TextPublication details: New York : Wiley Computer Pub., c2000.Description: xviii, 494 p. : illISBN: - 0471331236 (alk. paper)
- HF5415.125 .B47 2000
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| OLUSEGUN OKE LIBRARY LAUTECH | Non-fiction | HF 5415.125 .B47 2000 (Browse shelf(Opens below)) | 1 | Available | 0037861 |
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| HF 5414 .H357 1997 Social marketing : | HF5415.123 .S65 2004 Marketing communications : | HF 5415.123 .S65 2004 Marketing communications : | HF 5415.125 .B47 2000 Mastering data mining : | HF5415.1265 .K63 2001 Strategic electronic marketing : | HF 5415.1265 .S774 2006 E-marketing / | HF 5415.1265 .S774 2006 E-marketing / |
Rev. ed. of: Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff. c1997.
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