Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
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TextPublication details: New York : McGraw-Hill Irwin, c2012.Edition: 9th edDescription: xxxv, 769 p. : ill. (chiefly col.)ISBN: - 9780071314404
- HF5823 .B387 2012
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| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| OLUSEGUN OKE LIBRARY LAUTECH | Non-fiction | HF 5823 .B387 2012 (Browse shelf(Opens below)) | 2 | Available | 0036708 |
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| HF 5718.3 .W37 2005 Business writing basics / | HF 5718.3 .W37 2005 Business writing basics / | HF 5736 .G66 1987 Business records control / | HF 5823 .B387 2012 Advertising and promotion : | HG 173 .A434 1997 Capital markets and institutions : | HG 173 .A434 1997 Capital markets and institutions : | HG 173 .M632 1992 The economics of money, banking, and financial markets / |
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