LAUTECH

Blink : the power of thinking without thinking / Malcolm Gladwell.

By: Material type: TextPublication details: New York : Back Bay Books Little, Brown and Co., 2005.Edition: 1st edDescription: [287 p.] : portsISBN:
  • 9780316057905
Subject(s): LOC classification:
  • BF448 .G53 2005
Summary: How do we think without thinking, seem to make choices in an instant--in the blink of an eye--that actually aren't as simple as they seem? Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? And why are the best decisions often those that are impossible to explain to others? Drawing on cutting-edge neuroscience and psychology, the author reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of filtering the very few factors that matter from an overwhelming number of variables.
Item type: Books
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
OLUSEGUN OKE LIBRARY LAUTECH Non-fiction BF 448 .G53 2005 (Browse shelf(Opens below)) 2 Available 0040395
OLUSEGUN OKE LIBRARY LAUTECH Non-fiction BF 448 .G53 2005 (Browse shelf(Opens below)) 2 Available 0040396

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How do we think without thinking, seem to make choices in an instant--in the blink of an eye--that actually aren't as simple as they seem? Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? And why are the best decisions often those that are impossible to explain to others? Drawing on cutting-edge neuroscience and psychology, the author reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of filtering the very few factors that matter from an overwhelming number of variables.

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