Citizen Brand: 10 commandments for transforming brand culture in a democracy /
by Gobe, Marc
[ Books ] Published by : Allworth Press. (New York.) Physical details: xxxvii, 249p.: ill (with pictures) ISBN:158115240x.
Subject(s):
Brand name products
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Brand name products
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Marketing
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Consumer preferences
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Motivation research (marketing)
Year: 2002
Item type:
Books
| Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| OLUSEGUN OKE LIBRARY LAUTECH | Non-fiction | HD 69 .B7G63 2002 (Browse shelf) | 1 | Available | 0033554 |
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