Olusegun Oke Library, Ladoke Akintola University of Technology

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Services marketing : people, technology, strategy /

by Lovelock, Christopher H.,
[ Books ]
Additional authors: Wirtz, Jochen,
Edition statement:seventh edition. Published by : Pearson (Boston) Physical details: iii, 646 p : illustrations ; ISBN:9780136118749.
Subject(s): Marketing -- Management. | Professions -- Marketing. | Service industries -- Marketing. | Customer services -- Marketing.
Year: 2011 Item type: Books
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Current location Collection Call number Copy number Status Date due Barcode
OLUSEGUN OKE LIBRARY LAUTECH
Non-fiction HF5415.13 .L5883 2011 (Browse shelf) 1 Available 00048816

"Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, new technologies such as artificial intelligence and robotics, and new business models including peer-to-peer sharing platforms. This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing"--

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