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Principles of marketing /

[ Books ]

Additional authors: Gary Armstrong

Edition statement:16th.ed Published by : Pearson Educational Limited. (Harlow, England ) Physical details: x, 731p. : col. ill. ; ISBN:978013379502.

Subject(s): Marketing.

Year: 2016 Item type: Books

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Current location	Collection	Call number	Copy number	Status	Date due	Barcode
OLUSEGUN OKE LIBRARY LAUTECH	Non-fiction	HF5415 .K6314 2016 (Browse shelf)	1	Available		00048814

Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 7th ed., c1996.

"The European edition ... offers significant changes"--Pref.

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Olusegun Oke Library, Ladoke Akintola University of Technology