Olusegun Oke Library, Ladoke Akintola University of Technology

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LAUTECH
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Humanizing big data : marketing at the meeting of data, social science and consumer insight /

by Strong, Colin
[ Books ] Published by : Kogapage (London) Physical details: x, 212 pages ; ISBN:9780749472115 .
Subject(s): Marketing -- Data processing. | Internet advertising. | Customer relations -- Management. | Marketing research. | Big data.
Year: 2020 Item type: Books
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Current location Collection Call number Copy number Status Date due Barcode
OLUSEGUN OKE LIBRARY LAUTECH
Non-fiction HF5415.125 .S766 2020 (Browse shelf) 1 Available 00048874

includes index

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