00515cam a2200169 a 4500008004100000020001800041020001500059020001800074100002300092245007600115250001200191260004100203300002600244650002700270700002200297050002600319070927s2008    maua     b    001 0 eng    a9780071263634  a0071263632  a97800712636341 aLehmann, Donald R.10aAnalysis for marketing planning /cDonald R. Lehmann, Russell S. Winer.  a7th ed.  aBoston :bMcGraw-Hill Irwin,cc2008.  axii, 299 p. :bill. ; 0aMarketingxManagement.1 aWiner, Russell S.00aHF5415.13b.L395 2008