00616cam a22002058a 4500 120921s2013 nyu 001 0 eng 9781121914018 1121914012 Arens, W. 7853 Contemporary advertising and integrated marketing communications / W. Arens, M. Weigold, C.Arens. 14th ed. New York, NY : McGraw-Hill/Irwin, c2013. xvii,742p.: ill Includes index. Advertising. 7854 Weigold, M., 7855 Arens, C. 7856 BK HF5821 .B62 2013 30146 30146 0 0 lcc 0 0 NFIC MAIN MAIN OOER 2015-04-15 GFT 0 HF 5821 .B62 2013 0035762 2015-04-15 00:00:00 2 2015-04-15 BK 0 0 lcc 0 0 NFIC MAIN MAIN OOER 2015-04-15 GFT 0 HF 5821 .B62 2013 0035763 2015-04-15 00:00:00 2 BK