TY  - BOOK
AU  - Arens,W.
AU  - Weigold,M.
AU  - Arens,C.
TI  - Contemporary advertising and integrated marketing communications
SN  - 9781121914018
AV  - HF5821 .B62 2013
PY  - 2013///
CY  - New York, NY
PB  - McGraw-Hill/Irwin
KW  - Advertising
N1  - Includes index
ER  -