00604cam a2200169 a 4500008004100000020003100041100002100072245012300093250001300216260004700229300004300276650001700319650002100336650003200357700002200389050002300411101004s2012    nyua     b    001 0 eng    a9789814575119 (alk. paper)1 aBelch, George E.10aAdvertising and promotion :ban integrated marketing communications perspective /cGeorge E. Belch & Michael A. Belch.  a10th ed.  aNew York :bMcGraw-Hill Education,cc2015.  axxxvi, 842 p. :bill. (chiefly col.) ; 0aAdvertising. 0aSales promotion. 0aCommunication in marketing.1 aBelch, Michael A.00aHF5823b.B387 2012