00682cam a2200193 a 4500 101004s2012 nyua b 001 0 eng 9789814575119 (alk. paper) Belch, George E. 7878 Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. 10th ed. New York : McGraw-Hill Education, c2015. xxxvi, 842 p. : ill. (chiefly col.) ; Advertising. 7854 Sales promotion. 7879 Communication in marketing. 7880 Belch, Michael A. 7881 BK HF5823 .B387 2012 30158 30158 0 0 lcc 0 0 NFIC MAIN MAIN OOER 2015-04-15 GFT 0 HF 5823 .B387 2015 0035826 2015-04-15 00:00:00 2 2015-04-15 BK 0 0 lcc 0 0 NFIC MAIN MAIN OOER 2015-04-15 GFT 0 HF 5823 .B387 2015 0035827 2015-04-15 00:00:00 2 2015-04-15 BK 0 0 lcc 0 0 NFIC MAIN MAIN OOWR 2017-03-10 GFT 0 HF 5823 .B387 2012 0038678 2017-03-10 00:00:00 4 2017-03-10 BK 0 0 lcc 0 0 NFIC MAIN MAIN OOWR 2017-03-10 GFT 0 HF 5823 .B387 2012 0038679 2017-03-10 00:00:00 4 2017-03-10 BK 0 0 lcc 0 0 NFIC MAIN MAIN OOWR 2017-03-10 GFT 0 HF 5823 .B387 2012 0038680 2017-03-10 00:00:00 4 2017-03-10 BK 0 0 lcc 0 0 NFIC MAIN MAIN OOWR 2017-03-10 GFT 0 HF 5823 .B387 2012 0038681 2017-03-10 00:00:00 4 2017-03-10 BK