TY - BOOK AU - Kardes,Frank R. AU - Cronley,Maria L. AU - Cline,Thomas W. TI - Consumer behavior: Science and Practice SN - 9780538746861 AV - HF5415.3 .K297 2011 PY - 2011/// CY - Mason, OH PB - South-Western, Cengage Learning KW - Consumer behavior KW - Science and Practice ER -