TY  - BOOK
AU  - McGee,Alan J .
AU  - Amodeo,Joseph
AU  - Stone,Peter
AU  - Bernson,Patricia M.
TI  - Principles of marketing: Study Guide
SN  - 013123501X
AV  - HF5415 .K636 2014
PY  - 2005///
CY  - Toronto.
PB  - Pearson Prentice Hall
KW  - Marketing
KW  - Study and teaching
ER  -