00779cam a2200181 a 4500008004100000020002800041100002500069245012400094260004500218300002800263500012900291650003200420650001700452650005700469700002000526700002500546050002600571000214s2000    nyua     b    001 0 eng d  a0471331236 (alk. paper)1 aBerry, Michael J. A.10aMastering data mining :bthe art and science of customer relationship management /cMichael J. A. Berry, Gordon Linoff.  aNew York :bWiley Computer Pub.,cc2000.  axviii, 494 p. :bill. ;  aRev. ed. of: Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff. c1997. 0aMarketingxData processing. 0aData mining. 0aBusiness enterprisesxComputer networksxManagement.1 aLinoff, Gordon.1 aBerry, Michael J. A.00aHF5415.125b.B47 2000