TY  - SER
AU  - Cateora, Philip R.
AU  - Gilly, Mary C.
AU  - Graham, John L.
TI  - International marketing
SN  - 9780073380988
PY  - 2009///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - International business enterprises
N1  - Includes subject index
ER  -