@book{31249,
	author = {De Chernatony, Leslie and McDonald, Malcolm.},
	title = {Creating powerful brands :},
	publisher = {Elsevier,},
	year = {2011.},
	address = {Oxford ;},
	edition = {4th ed.},
	note = {includes index},
	url = {http://www.loc.gov/catdir/enhancements/fy1117/92248309-d.html}
}