TY  - BOOK
AU  - De Chernatony,Leslie
AU  - McDonald,Malcolm
AU  - Wallace,Elaine
TI  - Creating powerful brands
SN  - 9781856178495
AV  - HD69.B7 D45 1992
PY  - 2011///
CY  - Oxford, Boston
PB  - Elsevier
KW  - Brand name products
KW  - Planning
KW  - Branding (Marketing)
N1  - includes index
UR  - http://www.loc.gov/catdir/enhancements/fy1117/92248309-d.html
ER  -