TY  - BOOK
AU  - Gilligan Colin
TI  - Strategic marketing planning
SN  - 9781856176170:
AV  - HF5415.13 .M369184 1993
PY  - 2009///
CY  - Amsterdam
PB  - Butterworth- Heinemann
KW  - Marketing
KW  - Planning
KW  - Strategic planning
ER  -