TY  - BOOK
AU  - Awoyinfa,Mike
AU  - Igwe,Dimgba
TI  - Nigeria's marketing memoirs: 50 case studies 
SN  - 9780286071
AV  - HF5415.12.N6 A96 2005
PY  - 2005///
CY  - Lagos, Nigeria
PB  - McDee Communications Ltd.
KW  - Marketing
KW  - Case studies
N1  - "Big brands, big compaigns, best marketing practices, best marketing minds--all the secrets shared in this historic business masterpiece."; Includes index
ER  -