00746cam a2200193 a 4500008004100000020001500041020004400056100002400100245009900124250001200223260004900235300002800284440004200312650002200354650003400376856006400410856005600474050002200530020313s2003    nyua     b    001 0 eng    a0072471484  a0071195637 (International : alk. paper)1 aJohansson, Johny K.10aGlobal marketing :bforeign entry, local marketing &  global management /cJohny K. Johansson.  a3rd ed.  aNew York, N.Y. :bMcGraw-Hill/Irwin,cc2003.  axviii, 654 p. :bill. ; 0aMcGraw-Hill/Irwin series in marketing 0aExport marketing. 0aExport marketingxManagement.42uhttp://www.loc.gov/catdir/description/mh024/2002023528.html41uhttp://www.loc.gov/catdir/toc/mh023/2002023528.html00aHF1416b.J63 2003