TY  - BOOK
AU  - Palmer,Adrian
TI  - Principles of services marketing
SN  - 9780077116279
AV  - HF5415.13 .P3242 1994
PY  - 2008///
CY  - London, New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Service industries
ER  -