00586cam a2200169 a 4500008004100000020001900041100002100060245012300081250001200204260004300216300004200259650001700301650002100318650003200339700002200371050002300393101004s2012    nyua     b    001 0 eng    a9780071314404 1 aBelch, George E.10aAdvertising and promotion :ban integrated marketing communications perspective /cGeorge E. Belch & Michael A. Belch.  a9th ed.  aNew York :bMcGraw-Hill Irwin,cc2012.  axxxv, 769 p. :bill. (chiefly col.) ; 0aAdvertising. 0aSales promotion. 0aCommunication in marketing.1 aBelch, Michael A.00aHF5823b.B387 2012