00679cam a2200193 a 4500008004100000020001800041020001500059100002100074245012300095250001200218260004100230300004200271500005700313650001700370650002100387650003200408700002200440050002300462101004s2012    nyua     b    001 0 eng    a9780073101262  a00731012651 aBelch, George E.10aAdvertising and promotion :ban integrated marketing communications perspective /cGeorge E. Belch & Michael A. Belch.  a7th ed.  aBoston :bMcGraw-Hill Irwin,cc2007.  axxvi, 820 p. :bill. (chiefly col.) ;  aincludes glossary of advertising and promotion terms 0aAdvertising. 0aSales promotion. 0aCommunication in marketing.1 aBelch, Michael A.00aHF5823b.B387 2012