TY  - BOOK
AU  - Chakrapani, Chuck.
AU  - Deal, Ken
TI  - Modern marketing: Step by step
SN  - 0131206834
PY  - 2004///
CY  - Toronto
PB  - Pearson Prentice Hall
KW  - Marketing research
KW  - Textbook
N2  - Includes index
ER  -